Industry Leader, Gulf Coast 2018

Awarded to: Rick Shock - Atlas Oil Company

Winner Overview

Rick currently serves as the Vice President of FAS and Fleet Services at Atlas Oil Company. Based out of Victoria, Texas, Rick has over 39 years of experience in the oil industry and remains extremely involved in the Texas community, serving on the board of a local nonprofit—C.A.S.T. for Kids.

He came up with the idea for a frac fueling system in 2004 but his idea did not become a reality until early 2015 when he joined the Atlas Oil team. Realizing the potential of a fully automated system, which created a way for workers to stay safe by taking them completely out of the hot zone.

Throughout the entire process, this kept end-users in mind, using the same gauges found in fuel trucks in the Fuel Automation Station. By focusing on creating user-friendly innovations based on what customers need on the job site, which continues to drive the industry forward.

Through his tiresless commitment to safety innovation he has been able to bring his idea to life, disrupting how fuel is delived to frac sites. The safety and operational effeciencies are a game changer for the industry.